The Belfry Hotel & Resort

The Belfry Hotel & Resort is a world-class resort attracting leisure guests, golf enthusiasts and business clients looking to enjoy their award-winning facilities and hospitality.

Nestled in the heart of rural North Warwickshire, close to Royal Sutton Coldfield, The Belfry Hotel & Resort is truly one of a kind. Surrounded by 550 acres of beautiful grounds and host to this year’s Betfred British Masters, plus four Ryder Cups, its professional golf courses have a reputation of their own.

However, it is not just the reputation of its golf courses that sees guests return time after time.

With over 300 hotel rooms and suites alongside multiple bars and restaurants, a leisure club and more, everything a guest needs is here. The Spa at The Belfry is a real jewel in the crown. The epitome of pure luxury, the spa’s reputation is globally revered and whilst its professional team concentrates on providing the ultimate health and wellbeing experience, its business management system – Premier Software – integrates seamlessly with the resort’s software systems to help deliver a guest experience that reflects the resorts world-class reputation.

The Fire and Ice Experience boasts 12 biothermal rooms to relax and unwind. Guests can either submerse themselves in the hydrotherapy pool, relax in the crystal steam room, cool off in the igloo or awaken their senses in the aroma cave.

Whether booking a spa day, a weekend away or celebrating a special occasion, a leisure resort as prestigious as The Belfry Hotel & Resort requires a robust, exceptional business software system to deliver a superior booking experience.

Linking with the hotels software system – OPERA – The Spa at The Belfry utilises Premier Software to deliver a unified guest experience. Premier also integrates with Journey's ecommerce platform (previously onejourney) to maximise and market the spa’s availability in real-time.

“Premier has multiple capabilities and is used by multiple departments within the spa. From booking reservations, spa packages and afternoon tea, right through to treatment room utilisation, financial reporting and marketing,” says Julie Chambers, spa manager at The Spa at The Belfry.

“The system is constantly evolving and the depth of its functionality is immense. Premier can easily be adapted to meet the demand for new treatments and trends, and flexes to our needs relatively easily.

“The reporting function is fantastic and enables the spa to monitor and control each activity we provide in a productive way. For example, there is a report for every area of the business, from managing budgets and diaries, through to utilising the data to create and sell more popular packages to fully utilise the spa at all times.

“Easy-to-use, it saves time and picks up anomalies that can sometimes take hours to unravel!” says Julie.

Whilst Premier is used primarily by the spa, its ability to integrate with the hotel’s main system – OPERA – enables revenue between the systems to filter through without the need for guests to book and pay on two different systems.

“Premier just makes everything simple. From its integration with OPERA through to increasing bookings and availability through Journey ecommerce (previously onejourney). The support team are fantastic. If we ever encounter a problem they are just a phone call away and are quick to respond, which is essential in a fast-paced environment where the guest experience is the key to our fantastic reputation.”