Lockdown may have ground spa and gym visits to a halt, but SMS marketing ensures clients don’t forget about your business in its time of need. This quick and easy form of communication can deliver business messages, updates and promotions to clients wherever they are, keeping your brand front of mind for when you reopen. Not convinced? Let us showcase why now is the perfect time to utilise SMS with these key stats.
1: SMS marketing open rates
SMS has an incredible 98% open rate (according to Text Anywhere), making it a great tool for delivering business messages. This is much higher than email’s 17.80% open rate (according to Campaign Monitor), meaning if you want your promotions and services to viewed, SMS is the method of choice.
2: SMS are read instantly
Texts are instantly delivered to clients’ phones, provided they have opted into SMS marketing. Not only this, but 90% of SMS marketing messages are opened within three minutes of receipt (according to MobileSquared). This is due to people always having their phone in close proximity, making SMS ideal for messages you want read quickly, such as business updates.
3: SMS is concise and cost-effective
One of the benefits of SMS marketing is its concise nature. With only 160 characters to play with, you can get straight to the point while also keeping communications cost-effective. No more call-to-actions getting lost or hidden. With brevity comes brilliance.
4: SMS marketing click-through rates
SMS marketing has eight times the response rate of email marketing (according to Cellit). This averages at 19% when compared to email’s average of 4.2%, increasing further when there is a strong call to action (according to Text Republic). With that in mind, use SMS to retail gift vouchers during lockdown or encourage online bookings for when you reopen.
5: Clients respond to SMS marketing quickly
Whether you use SMS marketing to link clients to online medical questionnaires or use our range of SMS ideas to help plan the rest of the year, you will receive a quick response. In fact, SMS has a 45% response rate (according to Marketing Profs), with those answering doing so within 90 seconds.
SMS marketing templates, business updates and reminders can be set-up and sent using your Premier SMS account within Core by Premier Software®. With prices starting from 3.6p per text for the first 5,000 prepaid texts, or 4.2p per text for the first 1,000 on a pay-as-you-go scheme through Text Anywhere, reaching clients wherever they are has never been easier.
For more information on Core, book a free webinar or presentation today.
Already a Core client? Login to Text Anywhere now to purchase SMS.
