Exercise and wellbeing go hand-in-hand, which is why it is important to keep clients active during lockdown periods. In fact, the lowest levels of mental wellbeing were recorded during the January-April 2021 lockdown (according to the Office of National Statistics). That means it is important to act now to raise awareness of the positive impact exercise has on mental health.
However, with leisure facilities and spas closed until 12th April, how can you get clients involved without visiting your site? We take a look at just several ways without opening your doors.
Offer online sessions
With technology becoming essential for social interaction, why not offer online exercise and wellbeing classes? Video platforms such as Zoom have become indispensable during lockdown, which is why you should be using it to offer a range of at-home workouts. Having a professional host a session will encourage activity and boost mental wellbeing.
Live and pre-recorded videos
While you will preferably want a range of live videos for exercise and wellbeing, pre-recordings can also prove useful. Regular videos throughout the day, such as a morning cardiovascular class, lunchtime power yoga session, or evening HIIT workout, will understandably take up time and resources. Make sure to offer live sessions for the more intense classes if you’re low on staff.
Daily encouragement
Sometimes, encouragement is all that’s needed to motivate exercise and wellbeing. Social media networks such as Facebook, Instagram and Twitter make for perfect platforms to reach out and offer your support. Daily posts that recommend a simple exercise for the morning or evening or words of encouragement will go a long way to motivate clients.
Use social media to host and promote
Why not host live exercise and wellbeing videos using social media? Promoting these sessions ahead of time on platforms like Facebook and Instagram will make sure people know in advance. Then, through your live video stream, you will make it easy for clients to attend and join in with the activities.
Share advice for mental wellbeing
A study from the Lancet Psychiatry revealed that people who regularly exercised had 40% more positive mental health. It’s this sort of fact that should be shared regularly using email and social media to raise awareness. Looking for more advice to share? Check out our blog on five ways to keep positive and productive during lockdown now.
Core by Premier Software® can help raise awareness of mental health and your offerings through email marketing and SMS. Clients can then book through your website when connected with Online by Premier Software, as well as provide a whole host of options to help you reopen. For more information, call +44 (0)1543 466580 or book a free presentation today.
