To be successful, your client’s experience should be memorable, but is it memorable for the right reasons?
Clients should be your priority. You want to ensure they’re happy, indulged and reminded why they chose your salon over others. Simple things like taking their coat when they arrive and offering a drink makes a great first impression.
However, clients remember everything, and it is usually the smallest of errors that could see them walk out that door and never come back.
Put yourself in their shoes. When you’re at the salon you want to feel part of the family and that every member of staff cares. This means no conversations where the client is not included and put away those phones. Adopt a policy where phones should only be on the salon floor when clients are not present. If you need your phone to check bookings, resist the urge to check mid-style.
Be clear about your prices. There is nothing worse than expecting once price and when you come to pay it costs a lot more!! Transparency is key and if the client is having multiple treatments make sure the cost is confirmed up front.
Be honest. They see you as the expert, so if you feel that a style will not suit their face shape or hair type – say so – politely! But don’t forget to suggest an alternative.
Finally, reward loyalty. Whether this is through a simple points system which can be exchanged for products at a later date or to provide offers, Salon by Premier Software can make it easy.
With branded loyalty tags, how could they forget you?
It might not be a client pet peeve, but everyone loves to feel valued, so it certainly isn’t a bad idea to give them a reason to keep coming back.
Get your own bespoke branded loyalty tags from just £125+VAT for 300, contact: [email protected]
To find out more to go: www.premiersalon.co.uk
