No matter if you’re new on the salon scene or a veteran, you should retail to clients. When used at the right times, retailing your salon or spa products can give your revenue a boost and help clients prolong their treatment results at home. There are plenty more reasons, too! Discover why you should retail products and the best practices for securing the sale below.
Retailing to clients can help build trust
Believe it or not, providing retail to clients can build trust! As clients already have some element of trust towards your stylists and therapists, this means they are more likely to listen to staff recommendations. Through setting up retail items that are recommended to those booked onto specific treatments, staff can build client trust and loyalty by suggesting the products for a post-treatment routine.
It shows that staff are knowledgeable
Knowledge is power, and showing you are an expert of your products places you as someone to be listened to. That means it’s worth knowing the benefits of each of your products so you can relay these to clients, as well as why they’re best for them. Clients will then listen to you and your knowledgeable staff, increasing the chances a successful retail sale.
Provide recommendations in a consultation
So, when is best to retail to clients? While you don’t want to overdo it, it’s important to strike at the right time rather than all the time. The consultation is a great place to do this, as you and your client will naturally be talking about what they want and you will be relaying what will happen to achieve it. That means you can provide advice on products that will benefit them after their visit. The end of their treatment is also an ideal time to provide product advice.
Use products in-house
Sometimes a more hands-on approach will convince clients of buying a product. So, instead of just stocking items to retail, make sure you’re also using them in your salon or spa where possible. This is particularly beneficial if you don’t just stock other product brands, but your very own. Whether they’re items for skincare, hair or nails, using them on clients is a great way of showcasing them in action. You could even take this a step further by providing product samples. This gives clients a way to try-before-they-buy, seeing the benefits at home. Once convinced, you can then retail to clients.
Retail to clients for staff commission
Outside of the obvious revenue boost for your salon or spa, retailing can also give staff something extra. Commission rates give employees an incentive to retail to clients. You should be able to set this up in your salon or spa software, incentivising staff with higher rates of commission for higher value items or more retail sold. We explain more how this works for items such as retail and gift vouchers in our blog to help you maximise retail sales.
Salon by Premier Software® boasts a whole range of features to help retail to clients, from stock setup, marketing, promotions, commission rates, client card preferences and plenty more. To find out how Salon can help your business, book a free presentation below.
