Did you know that over 60% of SMS, or text messages, are read within five minutes of receiving them? That means SMS is more important than ever to contact clients instantly, making sure they don’t lose interest in your services. To help make sure you’re using SMS to its fullest, here are five tips on how and why SMS will keep clients coming back for more.
SMS has an incredibly high open rate
Chances are, you open texts more than you open emails. According to TextAnywhere, SMS messages have a whopping 97% open rate! So, whether you send promotions, waiting list updates or booking confirmations, clients are more likely to open SMS and be kept up to date compared to other forms of contact.
Clients are interested in promotions and deals
Promoting your services and deals can be tricky in a world of GDPR, where clients have to opt-in to receive SMS marketing. According to Forbes, 77% of people opt-in to marketing because they’re interested in coupons or deals. So, use this to your advantage by suggesting clients will miss out on your promotions at the point they have to opt-in. This will kept clients interested, helping them return off the back of those SMS promotions.
SMS can remind clients of your other services
Truth is, we all get bored of the same stuff over and over, so it will be easy for some clients to lose interest over time. Rather than letting clients seek a change of salon, why not remind them of your other services so they can change up their routine? SMS makes for a good way to prompt clients of your other treatments by sending a link to alternative services. That way, clients will be tempted to try something new before they possibly head elsewhere.
SMS feedback make clients feel heard
Clients are more likely to return time and time again if they feel valued. Taking on board feedback is a wonderful way of doing this, making clients heard. Using SMS, you can automatically send clients a link to online review platform, salonspy, to write a review following their appointment. This has the benefit of making clients feel more valued, whether their visit was positive or negative. To find out more about salonspy, head to our salonspy webpage.
Text clients who haven’t visited recently
Has it been a while since you’ve seen Sandra, or caught up with Yasin? With the right salon software, you can measure who hasn’t visited in the past six months, for example. Salon by Premier Software® can filter these clients and send SMS to encourage clients back in. This ‘Missing You’ type of message can include a code they can show in the salon for a returning discount.
We have plenty more ideas for types of SMS marketing to send clients to bring them back in, as well as suggestions for client retention in general.
Salon has the ability to attract existing clients with a range of SMS. With a TextAnywhere account, you can top up SMS credits to text clients, building client retention and preventing white space in your diary. For more on how Salon and TextAnywhere can help you, book a free presentation below.
