There will likely be a surge of bookings when you reopen, but how do you go about prioritising them? Now, more than ever, it’s important to reward loyalty from clients who have stuck by you and make sure they receive priority bookings to ensure their return. But how do you do this and who do you prioritise first? Make our guide your top priority to ensure you plan for a successful reopening.
Prioritise those who had to cancel
An important consideration for priority bookings are those that had cancellations due to closure. Using your system’s marketing menu, you can filter which clients had these cancellations. Once you have used your calendar to narrow them down, you can send SMS or email using the same menu, asking if they would now like to rebook for a known reopening date.
Prioritise clients with a gift voucher
Those who have bought or received a gift voucher now have a limited time to use them, meaning they should be considered for a priority booking. Through running a report on who has purchased a gift voucher, you can check if the gift vouchers have been redeemed, as well as find out which are due to expire soon. You can then contact those yet to use their vouchers and prioritise any new booking.
Prioritise top spenders
Who were your top spenders in the months before your closure? Run a report through your system to find out! Your regular and loyal clients will most likely want to return as soon as possible, so why not make them feel rewarded by giving them priority booking?
Prioritise key workers
Key workers, such as those working in healthcare, teaching and deliveries, deserve priority bookings. You could update your consultations and booking procedure to request these details, asking clients to show their work ID to verify this once they arrive. That way, you’ll be giving something back to them.
Priority bookings help plan for your reopening by gauging how in-demand your services will be. Make sure you prioritise the right clients using marketing, reporting and scheduling functions within your Premier Software system. For more information or to book a free webinar or presentation, call +44 (0)1543 466580 or visiting www.premiersoftware.uk/book-a-consultation
