The Good Spa Guide has revealed its State of the Spa Report 2023 and what matters most to spa clients. The survey (titled ‘Do Sustainability and Wellness Matter’) results break down what is most popular, changes to recent trends, and plenty more. To ensure you maximise your offerings to the current spa market, we have outlined several key stats and how you can utilise them effectively.
58% considered thermal rooms most important for a spa day
One of the most surprising stats is that only 13% of survey respondents considered the right treatment as most important. That reveals many spa clients are making bookings for other reasons; what matters most is booking a thermal room with a spa day, with 58% wanting this most of all. Should you have thermal rooms and facilities, now is the time to market these, otherwise perhaps it’s time to incorporate alternative treatments to expand your client base.
53% of spa clients consider wellness options when booking
47% of survey answers don’t consider wellness offerings when booking treatments, which means just over half do. With this in mind, it’s worth catering to the 53% of wellness enthusiasts with trending spa and wellness treatments you could implement. Whether it’s incorporating meditation and sound bathing classes, or simply utilising salt saunas, there are plenty of wellness treatments you could be using.
42% of respondents considered sustainability a factor when booking
Sustainability has been what matters most to spa clients in recent years, with many seeking how to make create a more sustainable business. However, of the 42% of survey respondents considering sustainability when booking, only 5% of them actually booked sustainable options. That signifies sustainability is, perhaps, not at the top of client interests at current, although could make a resurgence in the near future. To help prepare, we have further advice on making a more sustainable spa.
9% were worried about visiting a spa due to pregnancy, disability, cancer or gender
We understand that many have body-based concerns that deter them from visiting a spa. Nevertheless, you can offer treatments that cater exclusively to those that are pregnant, non-binary or diagnosed with cancer. With Made For Life Organic’s certification in Cancer Touch Therapy™, spa therapists can provide cancer-safe treatments and help open your doors to affected clients. This also extends to creating an inclusive environment to make a disabled-friendly and accessible spa, or by making your spa more gender inclusive (although 59% of survey respondents wanted traditional changing rooms).
68% of spa clients expect to pay the same or more than before
Two-thirds of spa clients stated they expect to pay the same or more in the current economic climate. That relieving statistic means you won’t necessarily need to cut your pricing or create offers just to attract new and existing clientele. In fact, it means you will be able to still upsell and boost additional revenue without the worry of deterring spa clients.
Premier Software (previously Core by Premier Software®) can set up new treatments, spa packages, amend pricing and market all your new offerings with ease. When combined with onejourney®, you take the effort out of upselling complementary items and package upgrades at the point of sale, boosting your revenue. To find out more about Premier Software, book a free demo below.