When it comes to increasing revenue, it is no secret to promote seasonal spa packages. However, whether it is Valentine’s Day, Mother’s Day, Christmas or beyond, there are key improvements that could be made to bolster the sale of these packages. To support your business, we have put together proven methods that will help promote your seasonal offerings.
Set up seasonal spa packages
First and foremost, it is imperative that you correctly set up your offerings in order to promote seasonal spa packages. Core by Premier Software®, our flagship business management solution, can help set up package treatments, promotional prices, loyalty points and more included in a new package. These can be set around particular themes, such as a couple’s package for Valentine’s Day, a mother and daughter package for Mother’s Day, or even a beach-ready pamper package for summer.
Promote seasonal spa packages online with onejourney®
Your website should be used to promote spa packages online, but why not enable booking there, too? Journey Hospitality’s onejourney® integrates with Core to retail your spa packages through your website. Utilising its easy-to-use interface that pulls different areas of your business into one booking platform, onejourney® makes it a simple matter for clients to book online. Through its streamlined, visible online platform and conversion-led design, onejourney® boosts revenue by making it easy for clients to book your seasonal packages.
Expand packages to new audiences with Spabreaks.com
One of the best ways to increase bookings is simply by enabling the booking of your spa packages online. Spabreaks.com provides an online booking presence through its website to promote your seasonal spa packages to a wide, new audience. This therefore helps elevate your package exposure online, with any bookings fed into Core’s reservations and increasing sales.
Promote seasonal spa packages via gift experiences through Wowcher
Many people will want to purchase a spa day as a gift for their loved ones, particularly when birthdays or seasonal events are approaching. With this in mind, Wowcher and LivingSocial can promote seasonal spa packages to its database of over 24 million subscribers, resulting in an increase of bookings. Clients can then gift this experience as an e-voucher to a loved one, with any bookings fed directly back into Core in real-time.
Similarly, Buyagift and Red Letter Days can promote your new and seasonal spa packages to their large audiences. These can then be bought for a loved one and digitally redeemed online.
Market your seasonal spa packages via Text Anywhere
Naturally, email and SMS marketing are efficient methods to promote seasonal spa packages to your existing client base. It is important to re-target clients who may have visited before, particularly when a seasonal event is approaching in order to remind them that their experience could be the perfect gift to a loved one. Text Anywhere integrates with Core to provide SMS to send out for marketing purposes, which is vital when text messages open rates average at 98%.
Visit our blog for more on how to build an effective marketing strategy using email and SMS.
We have plenty more on our blog on how to increase the visibility of spa packages online, should you need it. In the meantime, book a free Core presentation or visit our partner page to discover even more about how our integrations can help promote your seasonal spa packages ahead of time.
