Premier Software
Skip to primary naivgation Skip to content
  • Products
    • Salonlite
    • Premier Software
  • Client Login
  • Book a Demo

And They Call it Money Love…

Is February usually a quiet month for trading in your spa or salon? Then it’s time to make the most of Cupid’s arrows and target your aim on increasing profits and driving traffic through your salon doors. Whilst we know Valentine’s Day marketing can often be cheesy, we have some of the top marketing tips to help your salon this month.

  1. Start your social media marketing early on in the month to ensure you are driving momentum towards your salon. Try a few giveaways, competitions and showcase your Valentine’s looks using a relevant hashtag for the month and you will be spreading the word in no time.
  2. Team up with local businesses to jointly market using giveaways, in-salon raffles and competitions. This is a great and easy way of boosting awareness of your salon within your area, but make sure you are teaming up with businesses that complement yours, such as florists, cake retailers and photographers, etc.
  3. Build your email database by collecting email addresses with all competitions that you run. Having an email database is the most valuable salon marketing activity that you can do as you can target more people than a social media post. Also all of the details you collect belong to you and means that you are in control with who your marketing goes to.
  4. As it is the month of love, take the time to say thank you to your clients. It could be a free sample or an upgrade treatment, or clients booked in on the 14th could be treated with complimentary chocolates and fizz in salon. Clients love to feel like they are appreciated, so spread the love this February!
  5. Create a ‘couples’ package for your clients to help encourage the introduction of new clients.
  6. Your shop windows are a beacon so use them – showcase your retail, advertise your February promotions and spread the love. Also remember to display your gift cards in places your clients will see them.
  7. Don’t forget the single people! Whilst it is the month of love and couples, don’t forget to give your single clients a reason to love themselves. Create an offer or a promotion just for single people as a way of encouraging them into the salon during this time; pampering events, retail promotions and double reward points are a great way of giving them a reason to splash out on themselves.

 

Get your team members to come up with more ideas to promote your salon through February, and remember that once Valentine’s Day has passed, Mother’s Day won’t be far away. What marketing ideas do you have for your salon this month to drive revenue?

 

Share Blog:

Facebook Twitter Twitter

More blog stories

Save up to £600 on a Salon by Premier Software® licence!

The Salon by Premier Software® sale is here and with it you can save time and money. For just £75 per calendar month (ex. VAT) …

Find out more

The Pros and Cons of Going Premium

Whether your salon is brand-spanking new or you’re looking at ways to take your business that one step further, introducing high-end products and services might …

Find out more

Essential tips to sell your salon

You’ve pushed your profits from strength to strength, but now you’re looking to sell your salon. Circumstances change, we understand, but where on earth do …

Find out more
View all blogs
  • Products
    • Salonlite
    • Premier Software
  • Support
    • Software Support Centre
    • Online by Premier Software
    • Webinars
  • Case Studies
  • About Us
    • About Us
    • Partners
  • Careers
  • Contact Us
  • Login
  • FAQs
  • Blog@Prem
  • News@Prem
  • Privacy Policy
  • Cookie Policy
  • Terms
  • SalonLite Terms
  • Acceptable Use
  • CONTACT US

    Call:
    +44 (0)1543 466580
    Email:
    [email protected]
    Address:
    9 - 11 Heritage Park
    Hayes Way
    Cannock
    Staffordshire
    WS11 7LT
    Sales Enquiry
  • Contact Us

    9 - 11 Heritage Park, Hayes Way, Cannock, Staffordshire WS11 7LT
    Telephone: +44 (0)1543 466580
    © 2025 Premier Software. All Rights Reserved.

    • Webinars
    • Terms
    • SalonLite Terms
    • Acceptable Use
    • Cookie Policy
    • Privacy Policy

    On 11th January, Premier Software part of Journey Hospitality will be closed.

    Our team will be off-site to help enhance our software and bring you an even greater level of service.

    Technical support for business-critical incidents will be available on the day to those with a relevant Premier Support contract at: [email protected], or: 0800 988 2824 (UK), 1 800 932 074 (ROI) or +44 1543 466 580 (International).

    Thank you for your understanding and we look forward to sharing the results of our training.