Whether you run a spa, leisure or wellness business, you will inevitably handle clients with low self-esteem. They may have a low body-image or are tackling personal emotional circumstances that affect their visit. With the right advice, you can help support clients throughout their visit and boost their self-esteem, leaving them with a smile on their face. Here’s how…
First impressions
While raising self-esteem is a timely process of building trust, forming a first impression comes within the first 30 seconds of meeting someone. Clients will do exactly this, so it is imperative your staff create a welcoming and friendly first impression to make clients feel they can confide in them and the services provided.
Positive appreciation
Talking to your client will help you glean all manner of details, such as any recent causes for low self-esteem (but only if they are open to discuss it). You can then focus on any positives they may have achieved since then or during their class or session, providing compliments where necessary to boost their morale. If your clients feel appreciated, they will feel more confident in themselves.
Non-verbal communication
Raising self-esteem comes from all forms of contact, including non-verbal communication. That involves keeping an open body-language, speaking with an uplifting tone of voice and smiling to make clients feel special. Regular eye-contact is also a part of this and goes a long way to connect with someone, rather than lengthy staring sessions.
Minimising silence
Some spa treatments require clients to remove plenty of clothes, making many with low self-esteem nervous about their body image. This is only exacerbated by awkward silences during treatments, meaning small talk guided by the client can be important. Crucially, background music can often break tension and help relax clients.
Asking for their opinion
A good way to raise your client’s self-esteem is to ask for their advice. Asking for feedback about their session will make them feel valued and important. If this is a treatment or class your client would like to repeat, it’s worth asking if they have any future preferences, building loyalty and ensuring their trust and self-esteem are built further over time.
Core by Premier Software® helps keep log of client details, including bookings and preferences so that staff can support clients during future visits. To find out more about how Core can help you become more efficient, book a free presentation today. Call: +44 (0)1543 466580 or fill in our consultation form here: https://www.premiersoftware.uk/book-a-consultation/
