With the demands of everyday life ever-increasing, many people are taking to ‘snackable workouts’. These shorter workouts are designed to fit into busy lives, making them appeal to those with little time to spare. Therefore, to make sure you don’t miss out on a whole client demographic, we share several ideas to help you offer successful snackable workouts at your health club.
Snackable workouts should be short and simple
The best way to incorporate snackable workouts is to make them short and approachable. An example of this would be a morning High Intensive Interval Training (HIIT) workout, which is intensive enough to benefit clients, but short enough to fit a daily routine. Why not offer this online by either scheduling dedicated time in your personal trainer’s rota, or recording workout content ahead of time, to be accessed at a member’s leisure. As for clients visiting your health club, you could run 10-minute sessions on stretches, benefitting cyclists, lifters or runners before they go on a training session.
These workouts should be short but cumulative
One key draw of snackable workouts should be that they are cumulative, adding to a more long-term goal. Thirty-minute sessions are an excellent way to attract new clients, but a long-goal will keep them coming back. For example, you could host a 28-day ab challenge that lasts 10 minutes every day, which outlines a clear reason to return long-term. When combined with an effective loyalty scheme, you can ensure you encourage client retention.
Hold class-based sessions
Not all snackable workouts should be intensive, however. Some clients will be after short classes where they learn something over several sessions. For this reason, it is worth incorporating 30-minute classes for Muay Thai moves, for example, or a group dance routine. Whatever the case, each class should add something new to learn, building upon this every week. The best aspect of this system is that those who missed a class can catch up quickly with a short recap, before learning that class’s next step.
Host online snackable workouts
Since 2020, more and more hybrid gyms have appeared, offering a combination of in-person and online sessions. These benefit many clients, offering a 10-30 minute option for those with at-home commitments or social anxiety. Mixing a series of live and pre-recorded sessions will ensure you maximise the time of your personal trainers, as well as increasing exercise and wellbeing online. Therefore, online sessions fit personal training into the busy lives of clients without the need for them to go anywhere.
Core by Premier Software® can not only help set-up new sessions with personal trainers and classes, but also offers loyalty schemes to keep clients coming back for more. To find out how Core can help your business, book a free presentation below:
