July - September 2021

<p style="text-align: center">TACKLE THE RECRUITMENT CRISIS</p>

<p style="text-align: center;">Recruiting and retaining staff has become a large-scale problem for the spa industry.</p>

<p style="text-align: center;">With many businesses facing a staff shortage to run at full capacity, this has impacted their recovery post lockdown restrictions. Correcting this course will take some time, although there are some areas that can be tackled more immediately.</p>

<p style="text-align: center;">We have therefore produced ten tips to help rectify the recruitment emergency for the spa and wellbeing industry.</p>

<p style="text-align: center;">Tackle the staffing crisis with our guide today.</p>

VAT INCREASE TO 12.5%

<p>From 1st October, VAT for supplies to hospitality, hotel accommodations, and admission to certain attractions are set to increase to 12.5%.</p>
<p>This VAT increase follows the previous 5% that was put in place by the Government on 15th July 2020, with the intention to support businesses severely impacted by the pandemic.</p>
<p>The new 12.5% VAT rate will be put in place until 31st March 2022, which will still cover certain supplies such as on-site food, non-alcoholic beverages, and sleeping accommodation amongst others. Once this period is over, the rate will return to the original 20%.</p>
<p>To prepare your business, <a href="https://www.gov.uk/government/publications/revenue-and-customs-brief-2-2021-temporary-reduced-rate-of-vat-for-hospitality-holiday-accommodation-and-attractions/guidance-on-the-temporary-reduced-rate-of-vat-for-hospitality-holiday-accommodation-and-attractions"><u>visit the Gov.uk website for the full breakdown of affected items</u></a>.</p>

CHANGES TO INSTRAGRAM

<p>Instagram CEO, Adam Mosseri, has announced upcoming changes to the platform. If you own a salon or spa with a trusted Instagram portfolio, it’s important you know how these will impact you!</p>
<p>“Video is driving an immense amount of growth online for all the major platforms right now, and it’s one I think we need to lean into more,” announced Mosseri. That means video is soon going to become big on the platform in order to compete with TikTok and YouTube. So, it’s worth planning for more videos via Stories, Reels and IGTV into your schedule as these will soon be recommended more on clients’ feeds. If you’re in need of inspiration, <a href="https://www.premiersoftware.uk/instagram-story-hacks-to-make-your-business-stand-out/"><u>we have plenty of video ideas to help on our blog, too</u></a>.</p>
<p><a href="https://www.instagram.com/tv/CQwNfFBJr5A/"><u>Watch Mosseri’s original outline on Instagram to brush up on the details</u></a>.</p>

LIFT MEMBERSHIP RETENTION

<p><strong>Not part of the Premier family?</strong></p>
<p>Core by Premier Software<sup>®</sup> offers plenty of features to help lift membership retention in your spa or leisure club.</p>
<p>Including the ability to set up multiple types of membership, loyalty scheme options, note down member’s goals, personal trainer scheduling, automated email and SMS for updates and payment reminders, reporting for member attrition as well as plenty more, Core ensures your members stick around for as long as possible.</p>
<p><a href="https://www.premiersoftware.uk/book-a-consultation/"><u>Book a free presentation today</u></a> to see what Core can do for your business.</p>

LET IT SNOW CLIENTS THIS CHRISTMAS WITH OUR OFFER

<p><strong>Already part of the family?</strong></p>
<p>Boost the impact of your gift cards with our Christmas Gift Card Package!</p>
<p>With everything you need to promote your gift cards to the fullest, our package will help you spread the festive joy to clients and 5% of each package sold to NHS Charities Together.</p>
<p>Take a peek inside our Christmas gift card package to see what you can open:</p>
<p style="text-align: center;"><strong>UNWRAP YOURS TODAY</strong></p>

Did you know… Core?

<p>Core can help set up promotional pricing for set periods, as well as automatic pricing for groups such as students, staff, and NHS workers. Find out the benefits of each in our video:</p>

Did you know… Salon?

<p>Salon by Premier Software<sup>®</sup> has the ability to set up gift vouchers for sale online. You can even customise it further using Salon’s online configuration portal!</p>

On the blog

<p>On the blog this month:</p>
<p><a href="https://www.premiersoftware.uk/how-to-create-a-more-contactless-spa-or-leisure-club/"><strong><u>How to create a more contactless spa or leisure club</u></strong></a></p>
<p><a href="https://www.premiersoftware.uk/instagram-hacks-how-to-beat-the-instagram-algorithms/"><strong><u>Instagram hacks – how to beat the Instagram algorithm</u></strong></a></p>
<p><a href="https://www.premiersoftware.uk/what-is-help-to-grow-digital-and-how-it-can-help/"><strong><u>What is Help to Grow: Digital and how it can help</u></strong></a></p>
<p><a href="https://www.premiersoftware.uk/t-levels-for-hair-beauty-and-aesthetics-what-are-they/"><strong><u>T-Levels for hair, beauty and aesthetics – what are they?</u></strong></a></p>

<p>* Prices Ex.VAT and delivery charges. Subject to availability. Orders must be placed before 26th November 2021 for guaranteed Christmas delivery. Please note larger orders or cards which require special finishes may be delayed. The estimated donation per product outlined is on the gift card package pages.</p>

BOOK A FREE PRESENTATION

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