We understand that you, as a business owner, are constantly trying to find ways to increase revenue and maximise profitability. Our Appointment Booking and Marketing Software can do just that, making the daily running of your business a whole lot smoother and even more profitable. So how do our software packages do this?
Improve Operational Efficiency
Running your day-to-day operations as efficiently as possible will lead to increased productivity. Premier Software helps to improve your operational efficiently with our Intelligent Waiting List technology. When the client’s treatment request cannot immediately be answered, a client is put on a virtual waiting list. Should either the time slot or the therapist become free later on, then this availability will automatically flag up and the appointment for the client will be made.
SMS messaging is another efficient method of managing communication with a group of customers at once rather than having to pick up the phone or write an e-mail. You can send out appointment reminders that help to prevent clients missing their appointments or you can advise a selected group of clients about a promotion, for example.
Maximise Revenue Streams
SMS messaging and automated stock control can have a dramatic effect on reducing missed appointments and disappearing stock so that you don’t lost out on the time and money commitments you have already made. Reports on the profitability of each product and treatment will also help you analyse which suppliers are bringing in the most profit. But what about creating new revenue streams?
The detailed database of customer data that can be held by our software systems allows you to target your clients by selected criteria such as age, postcode, treatments booked and purchases made, and gives you the scope to offer new promotions and new revenue opportunities that answer your clients’ needs based on actual data collected on their behaviour.
Incentivise Your Staff
If you keep your team motivated and happy, you will spend less time and money dealing with recruitment issues. Premier Software can help you do this in a number of ways. The client database, which holds information such as contraindications, past treatments, favourite products, etc., will empower your therapists with knowledge and help them develop a good relationship with their clients.
Added to that, a detailed reporting system will produce data on each therapist, e.g. how many clients they have seen, how many have returned and how many retail products they have sold to them. Sharing this kind of information with a therapist will help you to set realistic targets and incentives for them based on what you both know they can achieve.
Build Client Loyalty
Using Premier Software makes you look more professional and gives a good impression of customer service. For example, with our digital imaging functionality within the software, you can extend a warm welcome by greeting your clients on sight because you have their picture stored in your database. The screen will change colour at each stage of the client’s journey from arrival to payment and departure so you are well informed of their movements. Having detailed information on their treatment and therapist preferences and purchase history will also help you give the best possible service as well as build up a sense of loyalty between therapist and client.
Regular clients can be incentivised with computerised loyalty programmes, such as those based on collecting points that are given a value of your choice. As you have all the information stored on your computer, lost loyalty cards or forgetting to stamp them will never be an issue.
Changes in the Marketplace
With a computerised system you have easy accessibility to live financial data about your business. You can see which parts of your business are under or over-performing, print out reports, anticipate client behaviour, make decisions and rapidly take steps to improve or capitalise on the situation. You can set up promotions at short notice or change prices tactically and within a specified time-frame, for example. This kind of flexibility gives you total control over how you run your business and it allows you to have better communication with your customers which is important in the current climate.
A computerised system enables you to maximise profitability within your salon business in a cost-effective, user friendly and time-efficient way.
For more information on what Premier Spa and Premier Salon software can do for your business, email our representatives on [email protected] or alternatively, get in touch via the phone on 01543 466 580.
