After the staycation boom of 2020, we expect spa staycations to rise as clients continue to consider holidays closer to home. Ensure you are making your spa a UK staycation hotspot using these five steps:
Update your spa images
Prospective holiday-goers are drawn in by picturesque imagery, including those after a spa staycation. To compete with tantalising foreign shores, your imagery must be crisp, modern and emphasise why you are the UK staycation hotspot. Perhaps your spa is close to a beach or beautiful lake? Include pictures of your local area, alongside your flawless facilities, to eclipse the full luxurious staycation atmosphere.
Spa staycation packages
Creating day-long packages will attract spa staycation clients after that ‘resort living’ feel. A revitalising package, including a full body massage, use of your spa facilities, and a light detox lunch, will help to enrich and reawaken the body from its lockdown slumber. Equally, calling on those features that make you a UK staycation hotspot could create a unique experience like no other. Yoga on the beach or a walk beside the lake will soon provide that wellness factor your clients desperately seek.
Book spa staycations direct
Why not encourage clients to book their spa staycation with you directly? You will have undoubtedly been in contact with your clients during the coronavirus, so it makes sense to build on this relationship even further. Through offering to book with you direct, you will also boost revenue by avoiding any fees that come from working with online travel agencies.
Make their stay personal
Personalisation is key, which is why the right add-ons will appeal to staycation-goers. Whether that is a facial shared with a friend to celebrate the end of social distancing, free use of leisure facilities for a couple’s yoga session, or belated birthday afternoon tea in your spa’s restaurant, it is important to show them you know them.
UK staycation hotspot attractions
For that full staycation feel, clients may want to venture away from your spa. Partnering with local attractions will therefore create that ‘complete package’. Through talking to local businesses, you can establish exclusive referral discounts that could increase your client base long term.
Core by Premier Software® enables you to create staycation packages within your software, complete with add-ons and discounts. With the ability to market directly and take bookings online, Core is there to help you through the current climate. For more information call +44 (0)1543 466580 or book a free presentation today.
