Spas are often at their busiest over the festive period, making it a challenge to focus on New Year preparations. As a spa owner, it is therefore understandable if there are business areas yet to be factored into plans for the upcoming year. To ensure your spa is ready, even at this late stage of the year, here are several last-minute considerations you can still implement.
Last-minute business performance analysis for the New Year
It is essential to measure your spa’s performance over the past 12 months as they help you strategise for the New Year. Now is the time to analyse business areas that may have been forgotten or not have already been examined. Core by Premier Software® is a business management solution that can help with business reporting in your spa or leisure club, such as business reporting or memberships. Memberships are a particularly important area to measure, ensuring you pay attention to how members were referred and their retention rates, helping to maximise areas of marketing and the timing of promotions to reduce attrition.
Your business goals are also a key area to review using reports, even if you have little time to do them. Did you achieve those goals, are they worth transitioning over to the New Year, is it worth creating new goals? These questions are imperative to answer in your last-minute preparations, helping in achieving important business goals in the New Year.
Update New Year membership offerings and pricing
As mentioned above, facility memberships and classes should be a key area to look at, including areas that may not feature in your reports. For example, a quick, cursory glance at your competitors may reveal popular class offerings you don’t provide, as well as membership pricing and whether you are offering competitive rates. Another area could be price increases to keep up with the cost-of-living price hikes, which will also mean planning how you will communicate this and how to maximise membership retention (with email and SMS) as a result. We outline several New Year strategies for client retention in the gym should you have these facilities, as well as videos on how Core can help manage membership types and payment updates.
Incorporate Pantone Colour of the Year into the New Year
Pantone releases a new Colour of the Year every December, selecting a shade to match the tone of the upcoming year. This influences many people and businesses to match this industry leader’s choice. For 2023, the colour selected is Viva Magenta (18-1750). This is said to represent the build of inner strength, galvanise spirit and invokes the forces of nature. Therefore, you could channel the colour of the year into treatments, such as those involving nails, light therapy, or even in your décor (if you have time). Ensure these plans are set in motion as soon as possible to capitalise on the colour trend.
Lure clients with New Year packages and promotions
Some of your spa packages may have been set up for the festive period, but these could be extended to the start of the New Year if they prove popular enough. For example, a Christmas package that focuses on relaxation and hydration could be rebranded to a winter package that combats the cold, winter climate. These can be quick but effective combinations of treatments to form packages in your system, with suitable New Year promotions to attract client interest. With some edits to any existing marketing template, these offerings can then be promoted via scheduled marketing with ease.
Reduce spa costs for the New Year
One final consideration for your spa, when heading into the New Year, should be where you can manage costs easily. The current economic climate has meant an increase in costs everywhere, making it entirely understandable should you cut costs elsewhere.
Replacing staff is a long and costly process, so a simple way to reduce costs is to look into staff retention measures, such as loyalty programs. Another area is to focus on existing clients, which is proven to be more cost-effective than focusing on new clients. We outline plenty more methods to reduce costs too, in our blog on seven simple ways to reduce costs in the spa.
Core can help manage and prepare your business for the New Year with its wide range of functions. This includes a range of reports to evaluate business performance, help to set up new treatments and packages, promotions, market to existing clients and more. To discover more on how Core can help your business, click the button below.