Karen desperately needs your conditioner, but she can’t buy your retail whilst your salon’s closed! So, why not put it on your website to ensure client satisfaction whilst boosting your revenue? Then, providing your supplier is okay with having their brand sold online or elsewhere, you can then ship it out to her. With that in mind, here are five ways to successfully sell retail during the corona-climate.
Figure out the cost
Posting retail is wonderful, but don’t forget the actual costs involved! Work out the profit margins between the price of your purchased product and the price you’re selling them at, then you can work out a solid delivery cost. That way, you can make sure your margins aren’t too low and aren’t losing out on your total profit when posting.
Thoughtfully reach out
No one likes that feeling of being sold to, so make sure you reach out to clients in a thoughtful way. An email or SMS stating you’re there for them and want to help is definitely the way to go! You can then follow this through by saying how your products will help and direct them to your retail page.
Demonstrate your products
Some clients will be desperate for your retail, whereas others will be careful with their pennies right now. That’s where social media comes in! Giving a demonstration of your stock from home will not only come across as personable, but will also go a long way to convince people of its worth.
Brush up on online and distance selling
Distance selling is a bit different to selling in the salon, so make sure you’re up to speed with the Consumer Contracts Regulations and E-Commerce Regulations. Whether you’re selling online, through call or SMS, that means making the descriptions clear for each product, how to pay the full cost when they place an order, and the estimated time of delivery. It’s also worth making sure you can email a receipt or proof of purchase as soon as the order is placed with all the relevant details on.
Set-up card invoicing
It’s important to make payment as easy and secure as possible, such as through a card processor. The Premier Payment Gateway, with Monek Ltd, makes sure payment can be taken both on the phone using the ‘customer not present’ function, or online. That way, you can invoice clients to ensure the correct sales tax is paid and report any income to the government.
Salon by Premier Software® helps connect with your clients using automated marketing through SMS and email, making sure your retail is put front and centre. For further information or to book a presentation, call +44 (0)1543 466580 or visit www.premiersoftware.uk/book-a-consultation
