No one likes a price increase, not least your salon clients. With the living costs ever increasing and your reputation rising just as fast (hopefully!), at some point you’ll have to increase your prices to match the market. But how do you break the news in a positive way? We look at five super useful tips to consider when raising your salon prices so that clients are kept happy.
Work out how much you’re worth
Do you know what you need to break-even and how much it costs to keep your salon open? Figuring these out, along with your average time working and adding on your experience, will let you put your best foot forward with where your prices need to be. Also taking a look at what your competitors are charging will give you a good benchmark for how much to increase your prices by!
Brief your staff
Brief your staff the reason for the price increase and everyone will be on the same page. Any questions they may have will also prepare you for any questions your clients may have. This will also make it easier for your staff to give a consistent answer if clients ask any questions, too!
Let your clients know
To ensure your clients know about the price increase, you’ll first need to put the message out there through your website, email, SMS or even social media! Give your announcement a positive spin, such as the new price helping provide quality staff and services to benefit your clients. Telling your clients the reason can help soften the blow, as well as letting them know ahead of time to prepare them.
Add value to your services
Do you know what will help clients accept your price increase easier? Adding value to your services that doesn’t cost too much! Simple incentives such as an extended foot soak or exotic lower arm massage will create the perception that your services are more luxurious, even if there isn’t much change.
Let clients give feedback
Chances are, clients will want their say on the price increase. Social media may be an easy option for this as you announced your price changes on there, but the new prices won’t be to everyone’s tastes and your network could get some negative comments. Whilst it’s important to respond in a positive way, it’s better to encourage clients give their feedback in the salon, particularly post-treatment.
Salon by Premier Software® runs reports to break-down your daily earnings and help work out your price increase. Salon can then implement new prices and promotions as well as integrate with social media networks to gel with your clients before and after the changes. To book a free webinar or presentation, call +44 (0)1543 466580 or visit: https://premiersoftware.uk/book-a-consultation/
