With December bookings covered, now is the perfect time to prepare for January salon business. Beyond bounceback vouchers and increasing your average service prices to cover inflation, here a few more ideas to make sure you’re ready for the New Year:
Look back at the last 12 months
To boost your January salon business, first thing’s first – take a look at the past year. Through running reports on details like the average number of appointments you had each month, or how often each client visited over the year, you will find out what areas could do with focusing on come January. To help with this, why not take a look at our guide to set goals for the start of the year and beyond?
Book follow-up treatments for January salon business
One area often overlooked is booking follow-up treatments. After a client’s treatment and before they leave, it’s worth asking when they would like their next session. That way, you can book them in for January or February, making sure you still receive business during the quieter parts of the new year. See how you can increase your salon rebooking rates with our blog advice, here!
Make use of the Pantone colour of the year
The Pantone colours of 2021 are Illuminating (13-0647) and Ultimate Gray (17-5104) – ripe for boosting January salon business. It’s time to stock up on such hair dyes and nail colours to make sure your clients stay on trend! That means ordering now to ensure stock arrives ready for your January reopening.
Promote your festive salon on social media
Social media is a great way of bringing attention to your offerings to boost January salon business! If you’ve decked your halls with boughs of holly, or turned the salon into a decorated tinsel grotto, why not snap the results with clients who visit? Then, you and your clients can spread the love on social, tagging one another or your local area to increase your visibility for anyone new. Link your profile to your online booking page and watch your diary book up in real-time.
Focus on client retention to boost January salon business
Now’s a great time to look at who hasn’t visited in a while and entice them back with SMS or email. According to the Harvard Business Review, it’s up to 25 times more expensive to acquire a new client than to retain an existing one. By bringing clients back for the New Year, you can not only boost your sales, but also cut down any additional costs come Brexit.
Salon by Premier Software® offers easy reporting, rebooking functionality, SMS and email marketing, integration with social media and stock ordering to prepare your salon for the new year. To find out how Salon can help you, read our blog now or book a free presentation today.
