Friday night is time to celebrate the weekend with a fab look, friends and, of course, drink! With such an emphasis on the social experience, many are looking for a bit more from the blasting music of clubs or the drink-and-chat nature of bars. That’s where your salon or spa comes in, and here’s how…
Spread the message
Your clients probably don’t think of your salon or spa as a Friday night social hub, so the first thing to do is buck that perception! Market your salon or spa on social media as the place to be on a Friday, showing people having treatments, socialising and holding a drink. Word of mouth is always effective, so make sure to share the details to clients during opening hours, too.
Your unique selling point
One thing that will attract clients is the idea of having a drink and treatment together with friends. You’re not so much offering the high-octane experience of clubs, but more the fun and social aspect of bars mixed with something extra that only you can offer – treatments. Push that unique selling point and you should attract both existing and prospective clients.
Drinks licence
To sell drinks at your salon or spa on a Friday night, you’ll first need a premises licence. To apply for one of these, you’ll need to complete an application form, including the fee, and send it to your local council and responsible authorities (such as the police). Depending on your council band, the fee starts at £100 for new applications and includes annual charges. Visit the Gov.uk website for more details.
Music
Music sets the vibe of your salon or spa, so why not think about what you can play on a Friday night? Whether you want to bring your brand to the evening or feel like a Friday night blend of relaxing and high energy music would suit better, consider what would be best to match the atmosphere you want. Just make sure you have a Phonographic Performance Limited (PPL) licence to play any music on-site.
Wi-Fi
Finally, make sure you have Wi-Fi at your salon or spa! You may have this anyway, but to keep clients in and not use their data when recording a live video of them and their friends, Wi-Fi is where it’s at. Make sure the connection details can be seen by everyone who comes in to make it as easy as possible.
Salon by Premier Software® can help market your new Friday night experience effectively thanks to its integration with social media networks. You can also set-up drinks and their pricing, as well as run reports on the takings earned over the evening. For further information or to book a presentation, call +44 (0)1543 466580 or visit www.premiersoftware.uk/book-a-consultation
