With December just around the corner, now’s the time to optimise your salon website in time for Christmas. Doing this will help clients find your webpage, stick around and boost sales in a time when they’re after gifts and festive bookings. To help guide you, we’re on hand to sprinkle helpful optimisation tips.
Optimise you website’s festivity
The first step is to make sure clients can find your website and stay there for what they came to do. Search Engine Optimisation (SEO) is a big part of this, whereby you put keywords and phrases on your website that answer client search queries from places like Google. Once you have attracted clients to your website with keywords, you can deck your pages with festive pics!
Clear images proudly showing your festive work will not only hook clients, but also make for an attractive portfolio. Make sure any images and info are neatly laid out, with clear navigation, to avoid clients bouncing off your website.
Christmas opening hours
Clients will be eager to know your Christmas opening hours, so make sure you optimise your website with these! Displaying these hours on your home page (or elsewhere with clear navigation) will help clients find them and plan for their Christmas appointments. If you have a Google My Business account, don’t forget to also update your festive hours there to help clients searching on Google.
Online bookings for Christmas
An easy way to optimise your website to attract clients and boost revenue is by implementing online bookings. This will ease pressures at reception during the busy festive period and ensure clients can book their appointment 24/7 at a time to suit them. Systems such as Salon by Premier Software® and its online booking suite can help do this by promoting your services, displaying their prices and showing their live availability.
Website Christmas promotions
If you’re thinking of offering Christmas promotions, then why not make some online exclusives? For example, your winter package that includes a moisturising facial, light therapy and hot stone massage could be exclusive to book through your website only. Alternatively, you could provide those that book online with a complimentary retail item to pick up on their next visit. That way, you’re providing clients with an incentive to book online while also reducing no-shows.
Optimise your website with online gift cards
Speaking of retail, there’s one very popular item that you should be promoting on your website – gift cards. These make for an ideal festive gift to a loved one, helping not just boost your revenue, but to bring in new clients too. Make sure you not only offer these on your website, but also promote these elsewhere. Social media is a perfect place to increase the visibility of your offerings, pushing more happy clients to your website to make their gift card purchase.
Salon by Premier Software®’s web-suite helps you offer treatments, packages and gift vouchers online. Clients can also view upcoming appointments and fill in their medical consultations prior or any visit through their online account! To find out how Salon can help your business, book a free presentation below.
