As travel restrictions ease, clients across the UK are eagerly booking their next getaway. But with uncertainty surrounding green list destinations, many are resorting to double-booking breaks to secure a holiday even if foreign travel is withdrawn. When coupled with relaxed booking policies, the hospitality industry is struggling to cope with lost revenue from last-minute cancellations.
Avoid falling into this trap by reading our top tips on how to dissuade clients from double-booking breaks below.
Add value to their break
One of the best ways to protect yourself from clients double-booking breaks is by making your offering as attractive as possible. Online booking platforms like RevSpa (now OneJourney) enable clients to personalise their stay with additional services and experiences. You can also cross-sell treatments and classes or offer complimentary upgrades, to increase value and stave off last-minute cancellations.
Apply compulsory deposits
Taking deposits is another method to help discourage double-bookings. By implementing compulsory payments at the point of booking, you will secure a commitment from your client to attend. Whether you wish to take a percentage of the booking or payment in full, ensure you have a payment solution in place to take deposits at all touchpoints.
Allow free booking changes
Everyone understands that plans can change. Therefore, a flexible booking policy is always appreciated. Offer your clients the ability to make free amendments to their booking up to 14 days before their break. By doing so, you can reduce cancellations and secure future revenue.
Create a waiting list
On the off chance you have last-minute slots to fill, have a waiting list ready. Premier Software’s web-suite, Online by Premier Software, gives clients the opportunity to sign up to a class waiting list if their preferred time is currently unavailable. Equally, if a spa package or treatment is fully booked, staff can add clients to a waiting list in Core by Premier Software®. As soon as a spot becomes open, the system will prompt staff to make the booking.
Provide a seamless five-star experience
Ultimately, staycations provide a brilliant opportunity for you to truly wow clients with a seamless five-star experience. Every part of their visit should be as effortless as possible. It is time to emphasise the type of break they could enjoy right on their doorstep. Replace hours of airport queues with a glass of champagne in your spa garden and you could change their mindset on holidays long-term.
To find out more about how Premier’s business management solution, Core, can help you manage day-to-day operations and highlight areas for growth, book a free presentation today.
