Whether you aim to provide or watch them, there are plenty of ways webinars can benefit your business. According to Wyzowl, 42 per cent of marketers plan to use webinars in 2021, but is your spa, health club or hotel following suit? To make sure you have all the information to make a decision, we have put together several ways webinars can benefit you and your staff.
1: Webinars build relationships
First and foremost, webinars build trust as it positions you as an industry thought leader. For example, if you are a successful spa business, you may wish to provide advice on how to build therapist confidence for handling skin conditions. Through doing this and showing your face on camera, you instantly establish yourself as trustworthy and personable as you provide a face behind the business.
2: Communicate directly with clients to ease concerns
Webinars can also benefit your business by providing a direct line of communication to clients. You may wish to host a webinar on educating what treatments to carry out and why for particular skin conditions, helping to ease client concerns. That way, you can promote the benefits of your own services as well as retail items that will help. This provides people with a reason to book and visit your site.
3: Webinars are quick and cost-effective
An ideal webinar should be between 30 and 40 minutes long to maintain the interest of those participating. That means, in the grand scheme of your day, they are short and do not take up much resource to discuss topics such as how to add value and safety measures to treatments. Webinars are very cost-effective in this manner, needing just a knowledgeable member of staff and an online connection!
4: Live communication anywhere in the world
Webinars give you an opportunity to communicate live to anyone around the world. This is a benefit in providing your industry knowledge in real-time, meaning people can ask questions about anything they are unsure about. In fact, 92 per cent of webinar attendees stated they would like a live question and answer session of some kind. Make time to answer questions and you can build trust ever further.
5: Fill knowledge gaps by training staff
Alternatively, you could benefit your business by training staff with webinars. Training employees empowers and makes them more productive, as explained in our blog on how to retain staff. In addition, 70% of trainers believe webinars are more or just as effective as self-paced training. With that in mind, make sure you use webinars to train staff in topics such as how to use Core by Premier Software® to market to clients or boost memberships.
Whether you are new to using Core or want a refresher, we have plenty of webinars available. For more information on what Core can do for your business, call: +44 (0)1543 466580 or book a free presentation today. You can then book a free webinar to refresh your Core knowledge on our website.
