Maintaining your business amidst the impact of coronavirus can be a daunting prospect. However, there are plenty of vital things you could be doing to keep business moving, even whilst your doors are closed. Here are four useful ways to stay ahead of the virus and keep business momentum:
1: Forecast appointment bookings
Running reports help you analyse what months, treatments and periods of day have been most popular for specific clients in the past. You can then use this data to target individuals who would normally book in the near future, encouraging them to do so for when you reopen with the use of marketing.
2: Offer credit notes
Cancelling sessions may be disappointing in the face of coronavirus, but offering an alternative to a refund can prove effective. A credit note will give clients a reason to return later, as well as the option to use the credit on another service or product if they wish. Chances are, they will appreciate the flexibility!
3: Update your website
Keeping clients well-informed during the coronavirus pandemic is incredibly important, which is why updating your website should be of utmost priority. That way, they can see any changes in your business practices, treatment or circumstances during this period of social distancing. After all, your website is their first port of call.
4: Post products
Any products specific to your spa or health club will still be sought-after by your clients. With your doors closed, the only way they can still receive them is through delivery. Make sure your items can be purchased through your website or over the phone, and you will ensure clients can continue to purchase your sought-after stock for delivery.
