New clients are great, but keeping those existing salon and spa clients is crucial. While it may be easy to overlook your current client base, focusing on them builds loyalty, retention, and helps share the word. We’ve therefore put together five top tips to help make the most of your existing client base.
1: Improve the existing salon and spa client experience
Your existing salon and spa clients will remember one thing during their last visit – how they felt. So, why not improve the client journey as much as possible to keep them coming back?
Over a client’s visit, make sure to take note of how they take their coffee, or if they’re visiting in prep for a big event. That way, you can greet them next time with their favourite drink and remind yourself of the previous conversation so you can pick up where you left off. This all helps to leave an impression and build rapport!
If you need them, we have plenty more ideas to help inspire you on how to improve your client experience, too!
2: Upsell and retail related items
Clients will often stick to what they know and like. After a few visits and using these secrets for the perfect consultation, you’ll get a good feel of what’s going on in their life and they will be more open to your suggestions. This is the perfect opportunity to recommend other treatments that will benefit clients, or upsell retail items to maximise sales, helping them try something new. Using a system such as Salon by Premier Software®, you can assign any recommended items to related treatments, prompting staff to offer these to clients. You can also make a note of any recommended stock items via client cards, enabling staff to retail these upon departure.
3: Provide newsletters updates to existing salon and spa clients
Free newsletters are an easy way to give existing salon and spa clients exclusive offers. As long as they’re short and easy-to-read, newsletters keep clients up-to-date with your salon and provide the perfect place to nestle in promotional codes for exclusive discounts. If you’re looking for inspiration, we have plenty more ideas on how to efficiently run a promotion, even across multiple sites! You can then send the newsletter by email to clients opted in to your marketing.
4: Provide existing clients with targeted marketing
Whilst we’re on the topic of offers, don’t forget to also market your retail products and services! Instead of a sending out anything and everything to your existing salon and spa clients, why not promote items to those with a history of interest? Using your salon software, you could use marketing filters to find clients who have booked particular treatments within the last three months, then promote related retail and services to them via email or SMS.
5: Loyalty scheme to reward existing salon and spa clients
Last but not least, there’s nothing like a good loyalty scheme to encourage client retention! With Salon, you can reward clients with a set number of loyalty points when purchasing treatments, retail and plenty more. Existing salon and spa clients can then build these loyalty points, which can be used to redeem items of your choosing. Through implementing an effective loyalty scheme, you give something back to clients again and again.
Salon makes it easy to manage existing salon and spa clients, so they can get the most from your services. Whether that’s storing clients’ preferences, prompting staff with recommended retail, automating tailored marketing offers, or building loyalty to incentivise repeat visits, Salon has you covered. To find out more about how Salon can help your business, book a free presentation below.