It’s no secret that social media is a fun way to connect with clients and promote your salon. But what do you post that attracts clients, is easy to capture and can do in the salon? If you’re short of inspiration, it’s time to grab your phone and get motivated with these five easy to implement social media ideas!
1: Before-and-after pics
Showing before-and-after pictures of your clients’ cut or manicure will show off what you can do! With their permission, all it takes is a quick snap and your creativity is ready to share across your social media platforms. As Instagram is image-led, post your pics there for some inspiration that wows.
2: Feedback and testimonials
Social media is a great way to receive and share feedback. Ask your clients if they’re happy for you to promote their comments in a testimonial-style quote or quick video. It will do wonders to spread the word about your services, influencing others to book an appointment.
3: Products
Clients are now looking deeper into a business before parting with their cash. Attracted by salon ethics or special products like vegan brands, make sure you shout your stance on social. Photoshoot product displays or take pics of used products to demonstrate your eco-friendly stance on recycling.
4: Sharing info
Sharing info from hair and beauty industry sources is easy to do on social media! Platforms such as Twitter let you retweet posts, sharing relevant news that your clients will appreciate. Similarly, if you share you own know-how and info, you’ll come across as knowledgeable, building new clients’ confidence.
5: Behind the scenes
Your staff are your salon, so why not put the focus on them? Meet the team-style videos or pictures are great to show the human side of your salon, showcasing your staff’s personalities. The more personable you appear, the more comfortable clients will feel when visiting you.
Salon by Premier Software® integrates with your social media networks to make sharing content easy. Start your social journey with Salon today. To book a free webinar or presentation, call: +44 (0)1543 466580 or visit: https://www.premiersoftware.uk/book-a-consultation/
