The New Year brings in many new members to spas and health clubs, which is why it’s important to maximise your spa and leisure memberships. Without a focus on them, your new members will soon lose interest and possibly cancel those memberships in the current climate.
Core by Premier Software®’s business management solution has been developed with spa and leisure memberships in mind. This therefore helps maximise your facility memberships options and retain new members. We have therefore put together five easy methods to maximise memberships for you.
1: Maximise spa and leisure memberships with email and SMS
Email and SMS make for excellent ways to contact members, particularly as the average open rate for SMS is 98%. This could be to promote a discounted fee for new members who visit three consecutive months, for example. Alternatively, maximise membership retention with email and SMS by simply communicating updates about opening hours, membership pricing and renewal reminders. One key area worth keeping in mind is a post-session/class message thanking members for coming, with a link to rebook.
Core can not only market to members via email, but integrates with a Text Anywhere account for SMS. This enables your business to purchase SMS to send to members with ease. Sign up at Text Anywhere and login to your account for more.
2: Set up new membership types and classes
Offering a variety of memberships will enable members to select one that suits them. Therefore, some members may no longer be on a membership options that suits them well, which is why it is worth re-evaluating your membership offerings (and their prices). Core can help you set up new types of membership offerings, as well as new group activity classes such as snackable workouts using our advice on how to make them a success. These new items can then be communicated to your members.
3: Maximise the ease of membership management online
Many members will want to upgrade their membership at the start of the year, or amend them to suit their current needs. Through providing the ability to manage memberships online, you make it easy to view your membership options and amend them accordingly. This serves to prevent members from cancelling from being unaware of alternative options, as well as the hassle of them calling or heading on-site.
Core’s online portal provides options to configure and offer membership options online. Members can then sign up and login to their account, should they ever need to manage their memberships.
4: Provide fast track access with membership cards
Membership cards and wristbands provide staff a way to recognise members with ease. When used in conjunction with Core’s Fast Track system, membership cards can alert spa and leisure receptionists to membership entry through a notification on the system. These entry options can be configured further to make use of Gantner’s secure door access, enabling members contactless entry. This can be set to specific entry points at set days and times, keeping your facilities secure.
5: Use loyalty schemes to maximise memberships
Loyalty schemes provide a reason for members to return on multiple occasions, making them important to help maximise spa and leisure memberships. A simple way of doing this is by setting up a loyalty point system, whereby members receive points upon repeat visits or renewal of their membership. Loyalty points can be set up in Core, where members can build them up and exchange them for items of your choosing. Ultimately, this provides members a reason to return again and again.
Core can help with all the above areas and more, such as linking members together, membership renewals and plenty more. To discover more on how Core can help your business, and if you don’t haver the system, click the button below.
