As a business, you will be looking for new and fresh ideas to help increase your revenue and allow you to stand out from your local competitors. So what can you do? Offering a signature treatment is an effective way of introducing something new that can easily coincide with your spa’s birthday or an important time of the year.
Before you jump right in with creating a signature treatment, you first have to consider why you’d like to create this new treatment. Knowing why and when you are looking to introduce it to your treatment list, can help inform and allow you to give more thought into creating it.
The top things to consider are what products you are going to use, the process and how well the new treatment (and its products) will retail alongside your existing treatments or packages. Once you have positioned your signature treatment alongside your others, create a step-by-step plan of what will happen during, as well as an action plan as to how this will be communicated with those members of staff whom will be administering it.
Once you have run through the treatment and are happy with all aspects, it’s time to share this information with your most senior therapist. With their skill and knowledge, they will be able to help you train the rest of the team. Also ensure your front-of-house staff are part of the training, whether they be someone you practice the treatment on or as a spectator. It is important that these members of your team understand as much about the treatment as those who will be administering it. You will want all of your team to be talking about the new treatment to clients, so a well-rounded idea of the process is vital.
After you have everything in place, you are ready to get the treatment to market and there is no better way to do that than by using the automated marketing feature built into Premier Spa and Premier Salon. Communicate the new treatment with your clients via SMS text message or via an email marketing campaign, targeting various criteria of clients in your database. Create a buzz around the new treatment by talking to about it as often as you can with new and regular customers. Then sit back and watch your hard work come to fruition!
