It’s no secret that hair and beauty businesses struggle in attracting salon staff. In fact, according to the NHBF’s 2022 skills report, 57% of hair and beauty businesses have unfilled vacancies, with experienced staff leaving altogether. But improving your employer brand could help tackle this! So, we’ve put together a few ideas to give your brand a boost specifically to help attract and retain staff.
Attracting salon staff by aligning with a cause
Do you align yourself with a cause or charity? For example, the business may have a strong focus on sustainable practices and products. Or maybe it has a focus on catering to clients recovering from cancer by using Made for Life’s Cancer Touch Therapy™ training? It’s never too late to hone in on a cause, which we can also help with such as these five simple ways to make your salon or spa more sustainable. No matter what, make sure your stance is clear in all business areas the public can access.
Highlight the work culture in your salon
It’s so important you make it clear what it’s like to actually work at your salon. After all, it’s where your team will spend a good deal of their time! A good way to do this is by showing behind-the-scenes videos on social media. Short clips of your team doing their thing and interacting is a great way to get a sense of what daily life is like. You could also share a snap or two of any work nights out to get that real sense of belonging (but make sure they’re not too risqué)!
Put your team in the spotlight to help in attracting salon staff
When attracting salon staff, it’s vital you put a spotlight on your current team and their progression. You could do this with some quick-fire interview questions and record them for an Insta reel or maybe website blog. Share who they are, how they fit into the team, and their path to their current role. This will help potential new staff visualise how they will also fit in the and get on with the team.
Celebrate team wins and career progression
Another way you can build your employer brand is by highlighting your team’s wins on social media. If your apprentice has completed their training and is now graduating to full time stylist, then why not celebrate this on Insta? Or maybe your senior therapist has completed a 10K run for charity? By sharing their wins, your team will feel supported and you’ll position the business as a great place to work.
Attracting salon staff by promoting wellness
Research reveals that 80% of professionals consider mental health and wellbeing offerings are important when searching for a role. That means you should consider how you will support mental health and wellbeing when attracting salon staff. You can do this through regular one-to-ones or offer an Employee Assistance Programme (EAP) to point them in the right direction. Perhaps you could offer a quiet area should things get too much in the salon, as suggested in our advice on essential methods to maintain wellness at work. Either way, these should be prominent on your website, in job adverts and on social media.
As you can see, building your employee brand needn’t be tough for attracting salon staff! We also have plenty more advice to build your brand and retain staff. To discover more, explore our full range of blogs, below.