It’s Christmas, it’s busy and the last thing on your mind is marketing your salon. Fret not, for social media is the perfect tool to fill your clients in on your seasonal offers without cutting them off. With that in mind, here are 12 quick tips to market with ease over Christmas:
1: Seasonal snaps
Snap your stylish staff in Christmas jumpers or putting up decorations to keep your profile festive!
2: Change your Cover Photo
Deck the halls with boughs of holly and then snap your salon for a social media cover pic.
3: Make a plan
A simple social schedule will help relieve the pressure over both Christmas and the New Year period.
4: Snow your skills
Sprinkle pics of sparkling nails and winter hair from your salon as and when they happen.
5: Advent calendar countdown
Upload ‘advent calendar’ images, each one related to a tip or offer, and you’ll encourage engagement!
6: Fill last minute slots
Have a last-minute cancellation? Post them online with gappt to make sure you keep your salon full.
7: Christmas hashtags
Remember to use hashtags so that people can find your posts quickly. #SalonXmas #ChristmasCountDown
8: Post during popular times
Check when your clients are most online with metrics, then post at those times for more likes, shares and comments!
9: Promote seasonal gifts
5 promo tips! 4 gift cards, 3 scented candles, 2 treatment and a social ad for all to see! Remember to make the most of the season by promoting your festive goodies.
10: Check on clients
If you pop by to quickly like client comments or respond to queries, you’ll keep them engaged and happy.
11: Christmas competitions
Offer a gift-wrapped hamper of your popular products as a prize for sharing a one of your posts, spreading your salon far and wide!
12: Christmas opening hours
And last but not least, make sure everyone’s up to date with your Christmas opening hours before the busiest weeks!
With your marketing managed, you and concentrate on keeping both your clients and staff happy. Luckily, Salon by Premier Software offers automated marketing to email, SMS and connects to the leading platforms for easy posting! For more details or to book a presentation, call +44 (0)1543 466580 or click here.
