Businesses world-over are turning to Artificial Intelligence (AI) to make operations more efficient with AI solutions. Whether this is through existing software or individual applications, it can’t be denied that AI is benefitting general managers and spa operators more than ever before. To ensure you don’t miss out, we have collated five key areas where AI could help your business.
AI solutions for client experiences
Firstly, it’s important we define what an AI solution is. This can be software, or functionality, that reads existing data to ‘learn’ patterns and operations for a suggested answer. This could be used to provide solutions in all manner of ways, such as improving the client experience.
AI solutions can be implemented to circumvent any loss of business from missed calls to the spa. For example, virtual receptionists exist that can capture missed calls and automatically send them an SMS. These texts can either prompt client interaction and provide intelligent responses, or connect clients to your team for more complex booking resolutions. Similarly, chatbots can use AI learning to resolve client queries on your website at a time that suits them.
Upselling through AI solutions
Chatbots have been proven to increase sales by 67% (Forbes) based on product recommendations, but the reality is that most consumers don’t like being sold to. AI solutions can therefore be implemented or emulated in other ways to upsell, to help consumers not feel like they’re being sold to.
onejourney®, Journey Hospitality’s all-in-one booking system for hotels and spas, can be configured to provide product recommendations or upsell higher-end packages during the booking journey. These are tailored to the client journey, meaning they are more likely to be added to the basket.
AI solutions for spa skincare recommendations
How is AI affecting the beauty industry? Well, AI digital beauty advisors, such as Revieve’s Faces or Perfect Corp’s Beauty Advisor 1-on-1, can be used to analyse the age and condition of clients’ skin to offer skincare recommendations. Through utilising an online selfie analyser, digital beauty advisors evaluate skin-related health such as blemishes, redness and wrinkles to offer suitable products and treatments, ready for booking. Clients can then book suitable spa treatments best suited to them, with the upselling of helpful products potentially offered there or when clients visit.
Inventory management and optimisation
When it comes to inventory of your stock, AI solutions can help measure and manage any re-orders. For example, Core by Premier Software® can measure when stock is depleted to a level where it requires re-ordering, then re-order the new stock automatically. This automation is invaluable in saving time with stock management in the spa.
Automated reporting and forecasting
When it comes to measuring performance, AI solutions can take this a step further by forecasting predicted data. Through running a report on revenue takings or member attrition, then utilising the power of AI, your system could make predictions on financial takings for the coming year based on statistical patterns.
Core has the functionality to run reports and forecast data, alongside the automation of the reports, marketing, SMS confirmations and reminders… and more. When combined with onejourney®, Core can show live availability online, provide upselling options, and showcase dynamic pricing based on booking times or availability. To discover how Core and onejourney® can help your business, click the button below.
