Your salon or spa’s operation is made possible by you team, which is why it’s worth setting staff targets to help them be the best they can possibly be. Staff targets not only help your team with their personal development, but also your business. To make sure your team are firing from all cylinders, we delve into why targets are important and how you can implement them.
How to set staff targets
The first step is to determine what staff targets are needed. Using staff performance reports, such as those featured in Core by Premier Software® and Salon by Premier Software®, you can measure who has sold the least retail items, most treatment sales, percentage of time worked and more. This will help measure each team member’s strengths and weaknesses, highlighting what targets will help towards their overall development.
Setting targets provide areas to improve upon
Whilst some targets will be dependent on the needs of the business, some will be dependent on the needs of your staff. For example, perhaps one of your team wants to work towards a senior therapist position, but has yet to learn valuable skills to take them to the next level. Their targets should therefore be focused on what will help them reach that position, helping their performance in your business. Make sure to discuss with your staff what they’re after to help towards their personal development.
An interest in personal development inspires loyalty
Staff acquisition and retention is a big problem in the current spa recruitment crisis. However, through implementing a plan of action towards your staff’s personal development, they will appreciate your support in their continual improvement. Setting appropriate targets around this will therefore inspire staff loyalty and make them want to stick around longer.
Staff targets help motivate your team
Another reason to set staff targets is that they help motivate the team. Targets give your team something to work towards, whether it is more personal focused or business oriented. This helps inspire and motivate the team, especially if there are incentives such as additional commission for selling more items, or gift cards for reaching targets. This motivation in turn helps your business meet its own targets, particularly if these are related to areas pulled from your reports, earlier.
Set smaller staff targets and larger ones
A larger staff target sets an excellent goal for the long-term, but there also needs to be smaller, short-term goals too. These smaller, achievable targets for the short-term will keep staff on track to their larger career goals. Short-term targets could range from being trained in a treatment area, or education in employee relationships, as put forward by webinars from the National Hair and Beauty Federation (NHBF).
Core and Salon help run reports on your business performance, in addition to implementing review meetings for staff, commission bands, retailing gift cards, and plenty more to help measure your team’s progress. To find out how Premier Software’s systems can help your business, book a free presentation below.
Already have our systems? We also provide a range of tailored training options tailored to your staff to help get up to speed with Core and Salon. For more details, fill out the form, below.
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