You don’t have to rack your brains for social media content when you have a social media schedule! A plan of action is the difference between scrambling for ideas, and calmly knowing what’s best to post and when. Armed with your flawless salon marketing strategy, and our advice below, you too can attract clients online using the perfect salon social media schedule.
Create a strategy day for your social media schedule
How long in advance do you think you need to plan your salon social media schedule? A few days? One week? One month? Social media may be in-the-moment, but you could plan the year’s broader strokes way in advance.
Set aside an initial ‘strategy day’ to scope content for the coming months, such as for special events, occasions or offers you may be running. Maybe your apprentice has become fully qualified, your salon is turning five, or perhaps you’re supporting a local charity – whatever your idea, use this time to brainstorm what you could post and which platform the idea works best for. If you continue to hold strategy meetings every month or so, you can develop these ideas ahead of sharing, as well as review what’s currently working.
What should you post and on what platform?
Each platform favours different types of content, so it’s important to select which platform you’ll be posting on and what features it offers. As a hair or beauty business, you may want to post on more picture-centric platforms, like Instagram. After all, those looking for hair inspo, nail art and skincare results will gravitate towards pictures of real-life results! So, why not head there and show off your work to attract them?
Instagram Stories are a fantastic way to share work you’re proud of and use stickers to link them to place a booking. Or how about creating a Reel with a video of what your team gets up to, drawing in potential new staff? If that’s not enough, you could showcase hair and beauty pics as a carousel, showing before-and-after transformations!
Create themed days for your social media schedule
Picture this: Monday is #ManicureMonday, meaning you know you’re going to either post great nails, info on your nail techs, and your best nail care tips. Perfect, right? Your salon social media schedule should feature at least a couple of these themed days per week, as they’re easy to focus content around. Not only that, but followers will know what to expect, tuning in for regular content while enjoying the variety of posts in-between.
Plan when to post your content
Now you know what to post and where, the next question is when? Your social media schedule should include not just the days you’ll be posting, but the times. Is your audience more active around lunchtime? What about the evenings? You can view peak times when your followers are online through Instagram or Facebook’s Insights tab, providing you have a business account. This can help you plan when’s best to post for your social media schedule.
There are also plenty of social media scheduling platforms to help you schedule content ahead of time, such as Hootsuite and SproutSocial, to help make social media work for you.
Plan around who will be posting content
How many of your team will be actively posting? It’s really important to nail this down, as it will impact the amount of posts you can realistically achieve.
You may just want one person managing the content for consistency. But if getting everyone involved is more your style, make sure everyone is aligned with your brand guidelines and can spruce up an image or video if required, no matter what skill level they’re at. Online platforms such as Canva can help, as can image apps to make picture-perfect posts!
Salon by Premier Software® empowers your team to create their own posts, while giving you the control to review any ideas ahead of publishing. With plenty more features to help market your business, such as email and SMS, Salon ensures you are promoted to both new and existing clients. To discover more about how Salon can help you, book a free presentation below.
