A virtual event is an event you host online for either your clients or colleagues. Simple, right? But have you thought about how valuable they are going forward? Not to worry – we share exactly why virtual events are important and why you should be holding them for your salon, going forward.
Virtual events are accessible
The beauty of virtual events is their accessibility! You can either host an open event on social media or make it more exclusive by retailing tickets through a third-party platform. For example, Eventbrite has an Embedded Checkout option to sell tickets by placing a button on your webpage. Combined with the right promotion to attract clients to your website, you’ll be filling seats in no time.
Livestreams are interactive
Livestreams make for a great virtual event, as they connect with clients in real-time to answer questions. These quick and informal events are great for trade shows or an interview with an industry expert (such as yourself)! As they can be streamed on Facebook, Instagram and YouTube, livestreams make for an easy way to get real-time feedback and interaction from clients.
Webinars are cost-effective
Webinars are a fab way of putting your knowledge in the spotlight, as expertly shown by the National Hair and Beauty Federation (NHBF). This type of virtual event can benefit your business in a variety of ways, such as showing products, at-home skincare routines, and plenty more. Best of all, webinars are cost-effective as they only need your knowledge, an online connection and a time slot of around 30 minutes.
Webcasts help train staff
Ever needed to train staff but are unable to be at the same place at the same time? Webcasts are the ideal virtual event to do this, broadcasting your video to one person or many, but not needing interaction back. Webcasts are great for frequently asked questions or topics that don’t require additional input, like a webinar does. These can be recorded and hosted online for staff to access it whenever they need.
Virtual meetings reduce risk
Speaking of staff, you could make a virtual event for a team meeting. There may be times when you can’t have everyone together in the same space, due to recent close-contact risks. Schedule a weekly online meeting at a regular time and you can keep your team connected no matter what their circumstances may be.
Do you have a system with us? We have plenty of how-to videos available on our YouTube channel, we well as pre-recorded Premier Spa and Premier Salon videos. Alternatively, sign up to our live webinars available for Salon by Premier Software® to learn how to use your software to the fullest.
