Your salon or spa website is your virtual shop window to the world. To attract clients to your website, the information on it must be easy to digest, regularly updated and user-friendly. It may seem complicated to optimise your website for search engines, but there are a few simple steps you can take that will improve your digital presence. We are going to guide you through our top five ways to attract clients to your website right now.
Create a Salon or Spa Website
If you’ve got a website, you’re already one step ahead! However, for those of you that don’t, it’s time to go online. Website builders such as WordPress or Wix are user-friendly, with very little to no coding involved at all. You can simply log in and update your website whenever you want.
They also plug-in to other tools, meaning you can integrate your social media with your website – a great way to ensure you’re always publishing fresh content for Google to crawl.
Attract clients To Your Website With Keywords
Once you’ve created your WordPress or Wix account, you can attract clients to your website by providing them with relevant content. Pages that contain information on your team, services, price list, and where to find you, go without saying. It’s how you integrate keywords into these pages and subsequent pages that will make the difference.
Each web page should answer a client question. You keyword should be what they type in when looking for the answer. But how do you know what this may be? Try typing into Google what you specialise in and look carefully at the dropdown list. This is a goldmine of queries that other people have searched.
For example, when we type in ‘Balayage’, the drop down suggests ‘Balayage vs Ombre’. If your salon or spa specialises in this type of style, a page explaining the different between the two, while quoting these keywords, could be a good start. The longer your keywords are, the more specific they’ll be and the better chance you will have of ranking for them on Google.
Ensure Your Salon or Spa Website Is Easy To Read
When creating each page, try to use headings, sub-headings and paragraphs to make the information easy to read. Using your keywords in main headings, initial paragraphs, and in image alt tags will help rankings. Tip: Google likes long-form content, so try to aim for around 300-500 words per page as a minimum.
Equally, content which visitors can interact with will help keep them on your site for longer. This helps to lower your bounce-rate, in turn proving to Google that your content is of use.
Improve Your Website Authority with Links
With the above in mind, let’s talk about links. There are a variety of different types you can use to improve your salon website’s authority. However, we want to talk about two in particular: Internal Links and Back Links.
Internal Links – If you have written other content which relates to the page you’re currently creating, always link back to it. This is called an Internal Link and performs just like a video. It will ensure clients stay on your site for longer which will boost your reputation with Google.
Back Links – If you can secure links back to your website from authority pages, this will also help improve your ranking by demonstrating you are a trusted source. These are called Back Links. It is important they come from authority pages as these will have more sway with Google. That doesn’t mean to say links from small local businesses won’t make a difference, but back links from local attractions, award sites or local publications may have more influence.
Make Your Salon or Spa Website Mobile-Friendly
Last but most certainly not least is making your salon website mobile-friendly. Although laptops still have their place, many people have put these aside in favour of using mobile or tablet alternatives. Not only this, but Google will also boost the ranking of mobile-friendly pages, so it’s an easy win.
Sites like WordPress or Wix will help you achieve this, but one thing to note is the size of your images. Ensuring these are optimised for mobile use will reduce long load times and strain on data that may cause visitors to leave your site.
Once you’ve got your website up and running, don’t forget to integrate it with Salon by Premier Software or Core by Premier Software’s online booking web-suite, Online by Premier Software. This ensures your business remains open 24/7, keeps revenue flowing and helps extend the contactless journey that is so important during the coronavirus pandemic. For more information, book a free presentation today!
