Each generation of spa-goers have their own habits that you will need to cater to. Whilst some habits can be applied across the board, accommodating to each generation’s preferences will give them the best experience possible, making them return again and again. To make sure you are up to speed, we take a look at each generation’s preferences below.
Baby Boomer Spa-goers
– born between 1946-1964
According to Forbes, the Baby Boomer generation of spa-goers are particularly brand loyal. This also extends to spa therapists, wishing to book back-to-back appointments and stick with them long-term. Whilst it may be difficult to first grab their attention, traditional print media is often effective, as is Facebook in particular, making them members for a long time to come.
Generation X Spa-goers
– born between 1965-1979
Currently in their 40s – 50s, this generation of spa-goers are looking for anti-ageing and couples-based treatments. However, they usually don’t have a lot of time for longer bookings. That being said, 67 per cent of Generation X are likely to stick with something like a spa or treatment they like, based on a study by Morning Consult and quoted by Insider Intelligence.
Millennial Spa-goers
– born between 1980-1994
The Millennial generation of spa-goers are more focused on new and big experiences, and, as such, often select different services. No matter what, it is important to make each experience just as good as the last, especially as Millennials often seek a fun spa experience, not just a relaxing one. As this generation is also very tech-focused, a clear website and easy booking experience online is essential.
Generation Z Spa-goers
– born between 1995-2012
This generation of spa-goers are always on the go and, as such, your spa must be immediate and accessible to attract them. As 82 per cent of Generation Z stated that social responsibility is important to them, chances are you will be catering to more group bookings from them. They are also very tech-focused, meaning that phone use is essential in the spas to share their experience socially, online.
Core by Premier Software® can help you cater to each generation and their needs with ease with dedicated reporting to help analyse their preferences, segmenting client data for personalised automated marketing, or updating the treatment menu to appeal to the younger generations. Book a free webinar or presentation of our software today.
