Whether you’re just starting out or have years of experience, it can be tough to sell your salon products. Even after providing a stellar treatment, we could all use a refresher on the finer points of retail selling every now and again. Luckily, help is on hand with these five important steps!
Step 1 to sell your salon products: Consultation
The first step to sell your salon products is to find out why the client has booked their treatment. Asking questions go a long way, such as how much time your client spends on their skin care routine. The answers will help later in the process. If you ever get stuck, we have reveal these secrets to the perfect consultation.
Step 2 to sell your salon products: Education
Outlining the treatment details will help your client feel at ease and build trust. If you haven’t already, let them know you’ll be analysing their hair, skin, or body to show them what products are most suitable. This is a crucial step in why you should retail to clients in the salon.
Step 3 to sell your salon products: Service
How to improve your salon client experience? Well, speaking with them during their treatment will help! That way, you can find out a bit more about the client with some light chatter, building rapport.
Bonus tip: If your client’s having a facial, they may not want to chat! You’ll know if they speak first.
Step 4 to sell your salon products: Prescription
Refer to those answers in step one! A client who spends 15 minutes on themselves will only have time for a cleanser, toner or moisturiser, whereas someone who spends two hours will have time for more products and recommendations. Introduce your choices in a friendly way such as: “I have come up with a beneficial home care prescription to fit into your lifestyle.”
Bonus tip: Whatever products you present, allure your clients by letting them feel or smell them.
Step 5 to sell your salon products: Close
Line up the products you’ve used, remind your client what each of them does, then be prepared to answer any questions. Simple! You can then expertly sell your products.
Bonus tip: It’s time to upsell. Make sure you know the price individually and for the package!
Salon by Premier Software® is designed for hair and beauty businesses and can prompt your staff to recommend products used during a client’s treatment. If the product is unavailable, the system will alert staff once the products arrive for delivery! To find out more about Salon, book a free presentation below for more.
